![]() ![]() By December of 2007, you could see this little ecosystem of hundreds of apps showing up. I started doing that, and people in China started doing that massively, because it was the only way you could get an iPhone in China. The iPhone came out and I said, ‘Wow, this thing is it, this is going to be different.’ Almost by October of that year, the phone got jailbroken, and you could download these little apps through something like the App Store. What did you do?Įldon: Well, mid-2007, I think it was June 29, 2007, the iPhone came out, and I had gone through six different phones in the last twelve months before that. The last session was talking about how hard it was to get off the ground and build these new characters. But yes, tomorrow will be the four-year anniversary of hitting number one for the first time with Tap Tap Revenge.Įldon: So before we get into the modern era of what you’re doing right now at Disney, walk us through a bit. We had a little bit of activity before then, after the jailbreak, we started a company called Tapulous which ended up at Disney. The App Store went live on July 11, 2008. So you were telling me backstage that you were coming up on a big milestone, what was that?īart Decrem: Well, I just had my two-year anniversary at the Walt Disney Company, and then tomorrow is a four-year anniversary on the App Store. Here’s an edited transcript of the talk.Įldon: Your games have become the top three paid apps in the iPhone App Store, which is obviously an extremely difficult thing to do. ![]() Some day, Decrem may find the Mickey Mouse of mobile games.ĭecrem spoke with Eric Eldon, co-editor of TechCrunch, in a fireside chat at GamesBeat 2012. It might seem like it would be easy for film makers and TV show creators to dismiss characters such as Swampy from Where’s My Water? But Swampy is reaching millions of people, particularly a new generation of kids, through more relevant devices than other top Disney characters. He wants mobile games to spawn new characters who could become the basis of new Disney-wide characters. You can launch the by simply tapping on their icons.But Decrem has even bigger ambitions. The games once installed appear on the homescreen.
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